Monster Energy Drink in Russia Essay Example | Topics and Well Written Essays - 1750 words

Monster Energy Drink in Russia - Essay Example According to the research findings, it can, therefore, be said that world economies are becoming more interdependent. Moreover, because of saturation and stiff competition in local domestic markets, companies in developed economies have to actively pursue newer markets to improve their revenues and profit margins. Today, countries in the BRICS block of countries, i.e. Brazil, India, China, South Africa, and Russia are increasingly attractive to companies seeking to expand their revenue streams and gain competitive advantages over their competitors. A situation analysis seeks to identify micro-environmental factors that influence a firm, as well as macro-environmental factors that influence the firm’s environment. This analysis indicates to a firm about the product and organizational position, along with the overall business’ survival in the identified environment. In order to understand capabilities of the firm within the identified market, the firms should be able to i dentify problems and opportunities in their external and internal environment. Monster Beverages was founded in April of 2002 as an energy drinks company by Hansen Natural Corporation, becoming the first energy drink marketed in 16-ounce cans and rising to become the second most successful energy drinks company in the world after the Austria-based Red Bull GmBH. Previously selling natural soda and fresh fruit juices, Monster Beverage revamped its product in 2002 by launching its Monster Energy drink line by increasing its caffeine and sugar content. This also prompted its change of name to Monster Beverage from Hansen Natural, reflecting a more aggressive image compared to the previous subtle impression as a fresh juice manufacturer. With energy drinks accounting for 92.7% of the company’s net sales in 2013, while juice-based beverages and carbonated drinks accounting for 5.3% and 2%Â   of net sales over the same period, the energy drinks market has become the most critical for Monster beverages.

Measure and Light Essay Example | Topics and Well Written Essays - 1500 words

Measure and Light - Essay Example This can be enjoyed at the simplest level by anyone, even birds are mentioned, but there are also those who understand the science of music – how it works , how it constructs links , how it can be composed. He quotes St Augustine of Hippo from the fourth century C.E. in ‘De musica’1 as saying that this is the science of music, a mathematical science. Music is described as an expression of relationships, a mathematical relationship. Augustine’s claim was that number was needed to prevent chaos within the universe. Because these are mathematical concepts the same principles can be applied in the field of the visual arts. In the mediaeval period it was believed that contemplation of geometry would lead on to thoughts of the divine, pointing to what lies outside our normal fields of vision. Augustine realised that both music and architecture have this aesthetic value. Augustine was aware that architecture uses this science of number, but was aware that not ever y architect was necessarily aware of the rules, even though he could apply them. He considered though that there could be no building of beauty unless the rules were both applied and could be seen to have done so. The whole creative process has to be placed within a framework of mathematical rules, of harmony and proportion. The contemplation of such things were believed to lead to a revelation of God. Mention is made of wave after wave of iconoclasm which aimed to limit this aim of medieval art, but which was never able to fully suppress it. Instead as time passed new styles emerged , ever more fitted to produce the religious experience aimed for . The Wisdom of Solomon is quoted , saying of God ‘Thou hast ordered all things in measure in number and weight ,’ ( Wisdom 11 v 21),2 with the complete creation being seen a heavenly composition, but also an artistic or architectural one. As part of this the buildings were seen as being right in the will of God as they produc e feelings of both awe and reverence of the divine. This, according to Curtius, was the world view of the time. They take the place in western Christianity, of the icon among Orthodox Christians, where ideas about the ultimate take the form of visual beauty. Two important strands of thought are described – the unusual version of Platonism based in Chartres, and from Clairvaux a more spiritual aspect. There was an emphasis upon mathematics and the consequences of such thinking. The word architect is discussed with its two early meanings: that of the simple mason and also the cleric in charge of a building. Then later came the idea of the architect not as a craftsman but as a scientist, a ‘theoreticus’ of his art, who quite deliberately uses scientific principles to achieve what is required. The author points how we must not impose modern ideas of what an architect is upon these medieval builders. We know value great craftsmanship, but such workers were little valu ed in that period, as compared with the theoreticus. Note that link with the word ‘theory ‘. These men were clerics. They did not actually create physical things, climb ladders or use building tools. That was the task of skilled craftspeople. Boethius is mentioned, with his idea that mere carrying out rules to create a work of art if akin to slavery , whereas knowledge of the science from which a work is created is like being a